McDonald’s ads use golden arches for wayfinding

Simple and elegant new poster campaign from McDonald’s Canada features parts of the brand’s iconic logo used to direct motorists to the nearest McDonald’s outlet.

Posters directing hungry customers to restaurants just off a motorway are rarely the most considered pieces of advertising, and can therefore often look a bit of a mess, even for major brands.

It was this insight that gave ad agency Cosette in Canada the idea to create a more stylish billboard for McDonald’s, which uses sections of the distinctive golden arches logo to point drivers in the right direction.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

Buy here


South London