McDonald’s Flat White by Knucklehead

This project has been selected for the Advertising – Commercial category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity

A hilarious sequel to McDonald’s McCafé’s previous ad campaign poking fun at our penchant for pretentious coffee, Flat White sees customers entering various coffee establishments and asking for a simple explanation of what a flat white is. In response they are met with answers that are by turns patronising, confusing and downright nonsense.

Along the way, upmarket cafés and their ludicrous, expensive ways are mocked, while McCafé is presented as the place for those who just want a simple – but of course great-tasting – cup of coffee.

Production Company: Knucklehead. Director: Tony Barry. Producer: Sara Cummins. Director of Photography: Martijn Van Broekhuizen. Editor: Sam Sneade @ Speade. Post Production: MPC. Sound Design: Wave. Colourist: Jean-Clément Soret @ MPC. Music: Madness: Prince Buster. Creative Agency: Leo Burnett London. CCO: Chaka Sobhani. Creative Director: Peter Heyes. Creatives: Gary Lathwell, Liane Dowling, Peter Heyes. Agency Producer: Javré Dow.