With festival season well under way, McDonald’s in Sweden has unveiled this cheeky poster featuring the performers in its own year-round festival of fast food
The ad is the work of DDB Stockholm. It makes the menu items the stars (and of course Big Mac the headline act). Unusually for this kind of client, it is purely typographic with no product shots and no distinctive McDonald’s yellow and red colour scheme.
The ads are running near major music events around Sweden. Expect to see them again in all those “Typography for Advertising” awards schemes categories next year.
Agency: DDB Stockholm
Client: McDonald’s Sweden
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Graphic Designer: Pärmartin Jonsson
Account Manager: Johan Anstérus
Business Director: Cecilia Falk
Creative Directors: Magnus Jakobsson & Fredrik Simonsson
Typeface: Sullivan from Lost Type Co-Op
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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more