McDonald’s McCafé: Madness by Knucklehead

This project was selected for the Advertising – Commercials category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

In this Leo Burnett spot, directed by Knucklehead’s Tony Barry, McDonald’s satirises the world of hipster coffee shops, contrasting the bewildering array of choices awaiting the caffeine addict with the straightforward offer of McCafé.