McDonald’s McCafé: Madness by Knucklehead

This project was selected for the Advertising – Commercials category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

In this Leo Burnett spot, directed by Knucklehead’s Tony Barry, McDonald’s satirises the world of hipster coffee shops, contrasting the bewildering array of choices awaiting the caffeine addict with the straightforward offer of McCafé.

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex