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Florence Bellison

President and Chief Creative Officer, BETC Etoile Rouge

Florence Bellison started her career as an art director at BETC, before becoming creative director at the agency and working with brands including Air France, Aigle, Monoprix, and Petit Bateau among others. She then spent time at Publicis 133, Publicis Luxe and Hermès before rejoining BETC in 2019 as president and chief creative officer of BETC Etoile Rouge, an agency dedicated to luxury, fashion and beauty brands, including Givenchy Beauté, Sephora, Yves Saint Laurent Beauté, and Le bon Marché.