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Neil Boorman

Head of Creative Lab Europe, TikTok

Neil Boorman is head of Creative Lab Europe, a team within TikTok dedicated to producing and launching creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok’s environment and cut through with its highly engaged community. Boorman has a diverse background, having worked as a media writer and columnist at the Guardian, and with global brands at ad and media agencies including VCCP, Grey, Mother and Wieden + Kennedy. He has also helped global charities and organisations, including Christian Aid and Amnesty International, to establish and sustain their digital strategies.