Migros by Alexander Coggin
Honourable Mention: Advertising
Alexander Coggin shot this advertising campaign for Migros, Switzerland’s biggest grocery chain. The work was commissioned by Jung von Matt advertising agency in Spring 2019. Coggin brings his distinctive style and cheeky wit to the series of images, presenting Migros’ distinctive packaging in brightly lit, unexpected settings. The campaign stands out for its humour and irreverence.