Miu Miu has teamed up with artist and filmmaker Miranda July to create a new app, Somebody, which allows you to send messages to friends and have them delivered, verbally, by a stranger nearby (who also has the app). I know, I know… you’re thinking ‘but when would I actually use that in the real world?’ I was too, but then I watched July’s quirky film to go with the app and suddenly this seems the way forward for all communication…
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It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
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