Mondelēz: Toblerone website design

Category: Websites; Entrant: Media.Monks

A popular purchase at airports, the Swiss chocolate Toblerone was affected by a downturn in flights and holidays during the pandemic. In response, the brand launched the website, which is centred around gifting and where consumers can buy direct from the brand.

Customers can personalise the packaging design of the chocolate and add names and messages, plus also buy quirky themed gift packs.

Designed for mobile browsing and mobile conversion as a priority, the site design features bright colours and aims to celebrate the triangular design of Toblerone through mouthwatering photography. There is a mix of fonts, including titles in the distinctive brand font, and smaller font styles, which come together to create a premium yet playful experience.

Agency: Media.Monks
Creative Director: Nimo Awil
Associate Creative Director: Geo Freitas
Associate Senior Creative: Raul Cerezo
Agency: Bulletproof
CCO & Partner: Nick Rees
Design Director: Beth Drummond