Monopoly City Streets – DDB UK – 18.07

Monopoly City Streets

Each player that registered online started off with $3m (in Monopoly money) and, in the first weeks of the game going live, players could enter a competition to design buildings (using Google SketchUp) that would potentially appear in the game. Three winning buildings were voted for by the playing community and included in the final version.



The game launched on September 9, 2009 and, by the time it ended three months later on December 9, a whopping 5 million people (according to the Monopoly City Streets website) had played the game, buying nearly 9 million streets and constructing more than 175 million buildings. The top cities searched for by players looking to buy were New York, Paris and London – with Wall Street, Route 66, Broadway, 5th Avenue and Oxford Street being among the top searched-for streets .





Agency creative director: Matt Ross

Project creative director: Simon Richings

Art director: Matt Fenn, Tony Cianci

Copywriter: Matt Ross

Designers: Matt Fenn, Tony Cianci, Romain Brisson

Technical director: Matt Oxley

Technical lead: Paul James

Programmers: Christ Coetzee, Carlton Dickson, Nicole Schloeter, Ben Cooper-Holmes

UX: Brooke McPherson, Alex Vitty

Planner: James Broomfield

Account director: Sheerien Salindera

Project director: Ed Hornby


You can download the full version of the Creative Review Annual 2010 for the iPhone from the App Store.

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