When change is the only constant, the decision to update your brand is rife with uncertainty. In our fast-paced, ever-evolving modern world, how do you know the time is right for your business to rebrand or refresh its visual identity? Is there such a thing as the right time? Can you truly update your brand for the future, or will you always feel two steps behind?
Monotype’s new eBook investigates the subject, with key insights on:
- How to decide if the time is right for a brand update
- Why sometimes all you need is a simple refresh instead of a full-on rebrand, and how to determine which is the right fit for your company
- Key elements of your visual identity that will affect the outcome of your update, however substantial it is