As we noted in a recent post, multiwindow experiences are very much a trend right now – perhaps one that has peaked. Here’s the latest incarnation, a new video by director Mathieu Wothke for The Limousines
The ‘multiwindow’ thing can be split into two groups – interactive and non-interactive. The former is represented most strongly by B-Reel’s The Wilderness Downtown for Arcade Fire and by Sour’s Mirror video.
In the non-interactive camp we have Intel’s The Chase ad
and this Limousines promo, which can almost be read as a satire on the working life of your average motion graphics designer.
But they are merely the most recent versions of a developing meme. Check out earlier work such as Paul Kamuf’s Light as a Feather short film that takes over your desktop, or Flash Atkins’ The Sweetshop
and Dennis Liu’s Again & Again
Liu’s film dates from 2008. Any readers know of an even earlier example of the trend?