Mother creates campaign celebrating biking in New York

Mother New York has created a striking new billboard and print campaign to help promote cycling in the city.

Mother New York has created a striking new billboard and print campaign to help promote cycling in the city.

Created for Transportation Alternatives, an advocacy organisation committed to supporting cycling, walking and public transport in the city, the campaign features aerial shots of bike riders on New York streets, combined with statements about cycling in the city. It aims to encourage people onto BikeNYC.org, a website providing information on bike events, tips and deals.

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