Mother creates campaign celebrating biking in New York

Mother New York has created a striking new billboard and print campaign to help promote cycling in the city.

Mother New York has created a striking new billboard and print campaign to help promote cycling in the city.

Created for Transportation Alternatives, an advocacy organisation committed to supporting cycling, walking and public transport in the city, the campaign features aerial shots of bike riders on New York streets, combined with statements about cycling in the city. It aims to encourage people onto BikeNYC.org, a website providing information on bike events, tips and deals.

More from CR

grid_astudiolife_3_0.jpg - A studio life in 42 pictures - 4639

A studio life in 42 pictures

Ashwin Patel of Grid London has produced a rather elegant print featuring some of the elements common to a typical design studio, covering everything from ‘pressure’ and ‘cutbacks’, to that well known ‘spinning’ wheel

newebay388_0.jpg - New look eBay - 4670

New look eBay

After 17 years, eBay has ditched its quirky, overlaying logotype in favour of a more sedate identity reflecting its transformation from start-up auction site to multi-billion dollar operation

569_2.jpg - Robbie Williams' new Tumblr blog - 4640

Robbie Williams’ new Tumblr blog

Tom Hingston Studio has worked with Anomaly and Harmony Park to create a new site for Robbie Williams as part of the campaign for Williams’ forthcoming album…

thinkerdoer

Designers

thinkerdoer
whiteagency

Senior Designer

White Agency
bhf_logo

Creative Operations Manager

British Heart Foundation
mondottica