Mother Design gives Radio 1 a new graphic language

A new system for the BBC radio station brings together its various sub-brands and adds new assets for video and live events

Mother Design has created a new branding system for the station in which all its elements share a coherent, youthful look. The BBC’s Reith typeface is used throughout, with sub-brand names set in the font sitting alongside the pre-existing Radio 1 logo.

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