Move over Ronaldo, Ichi-GO is here

Just in time for the World Cup, Ogilvy & Mather Japan has built a machine capable of taking the most powerful free kicks on record

Just in time for the World Cup, Ogilvy & Mather Japan has built a machine capable of taking the most powerful free kicks on record

Ogilvy created the machine for BP Castrol Japan to tie in with its World Cup sponsorship. The idea was  “To merge engine oil and football together by developing a giant machine kicking the fastest free kick in the world, with a motor engine being its power source”. They called it, snappily, “Engine Driven Free Kick Machine, Castrol Ichi-GO Project” (“Castrol Ichi-GO” means “Castrol One”)

According to the Guinness World Records, the fastest free kick by a human footballer was measured at 129km/h: the Ichi-GO is capable of 200 km/h and has an added benefit in that it will not sleep with a team-mate’s girlfriend afterwards. Neither does it have a sextext function.

The machine will be used at events up to and during the World Cup. See more at the official site here

Here’s an early prototype being tested


A stage further


This early test video reveals the machine’s power


And here’s the finished contraption in action:


See also this Reuters video


Creative Director: Akihito Abe (Ogilvy)
Copywriter: Satoko Takada (Ogilvy)
Art Director: Kaori Mochizuki (Ogilvy)
Planner: Nobuhisa Ishizuka (Ogilvy)
Account Manager: Genjiro Wakayama (Ogilvy)
Producer: Natsuko Shimizu (Ogilvy)
Castrol Ichi-GO Creator and Constructor: Kogoro Kurata
Construction Project Manager: Yusuke Kitani (Kaibutsu)
Designer: Atsushi Hashimoto (Yama)
Flash Developer: Kazuki Nakata (Yama)
Programmer: Tadakazu Oda (FISH GROVE)
Sound Designer: Shojiro Nakaoka (Bitztream)
Client: BP Castrol K.K.
Agency: Ogilvy Action Japan K.K.

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