Mr Bingo illustrates manly advice for Luksusowa vodka

Illustrator Mr Bingo has brought his unique sense of visual humour to bear on a new website for vodka brand Luksusowa

Illustrator Mr Bingo has brought his unique sense of visual humour to bear on a new website for vodka brand Luksusowa.

The Man’s Guide to Manliness, created by AnalogFolk, contains handy tips for men on how to perform everyday activities, such as ‘how to stay in shape’ (see illustration above), or ‘how to choose a dog’ (see artwork below). It ties into the vodka’s wider brand positioning with its focus on ‘manliness’.

According to Jamie Lillywhite, design director at AnalogFolk, Mr Bingo was an obvious choice. “Mr Bingo stood out for us from the start. His illustrations are fairly crude, yet comical, and always play on male orientated humour. This style was perfect for what we had in mind. Each tip provided him with the creative license to showcase his quirkiness and bring the entertaining copy to life.”

The site contains around 33 tips, which visitors can also share via social media. It is not a new digital marketing concept, but Mr Bingo’s illustrations always manage to raise a chuckle, and are amusingly well suited to this tongue-in-cheek style of machismo.

Credits
Agency: AnalogFolk
Creative Lead: Ray Jopson
Design Director: Jamie Lillywhite
Copy Writer: Alistair McKnight
Planner: Nick McWilliams
Account Director: Bill Brock
Agency Producer: Stuart Pearman
User Experience: Julie Herskin
Illustrator: Mr Bingo

Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Bigger Plan and Human After All as well as analysis, comment, reviews and opinion.

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000