Mulberry reimagines the Nativity in its Christmas ad

“It’s a thing of wonder, quite stupendous”: give a Mulberry bag this Christmas, and you might just end up with the three wise men on your doorstep, according to the brand’s new festive ad, from adam&eveDDB.

Last year Mulberry attempted to #WinChristmas, and for its 2015 festive campaign the brand has continued the irreverence with a spot that places a Mulberry bag at the centre of a modern Nativity scene, with strangers travelling from far and wide to witness the miraculous gift.

The spot is long – over two minutes in total. Some might feel that’s a little too lengthy, but with brands from John Lewis to Sainsbury’s turning the UK Christmas ad season into a fierce battleground, companies are increasingly pulling out all the stops to get in the game. And the jokes here do just about sustain the length, even if the central Nativity gag isn’t all that ground-breaking.

Credits:
Creative agency: adam&eveDDB
Executive creative director: Richard Brim
Creatives: Aidan McClure, Laurent Simon
Production company: Outsider
Director: James Rouse
Post-production: Finish

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London

CREATIVE TEAM LEADER

Burnley, Lancashire (GB)