Last year Mulberry attempted to #WinChristmas, and for its 2015 festive campaign the brand has continued the irreverence with a spot that places a Mulberry bag at the centre of a modern Nativity scene, with strangers travelling from far and wide to witness the miraculous gift.
The spot is long – over two minutes in total. Some might feel that’s a little too lengthy, but with brands from John Lewis to Sainsbury’s turning the UK Christmas ad season into a fierce battleground, companies are increasingly pulling out all the stops to get in the game. And the jokes here do just about sustain the length, even if the central Nativity gag isn’t all that ground-breaking.
Creative agency: adam&eveDDB
Executive creative director: Richard Brim
Creatives: Aidan McClure, Laurent Simon
Production company: Outsider
Director: James Rouse