Mums do the Best Job

Directed by Alejandro González Iñárritu, Wieden+Kennedy Portland’s new ad for Proctor & Gamble looks to honour the mothers of Olympic athletes…

Directed by Alejandro González Iñárritu, Wieden+Kennedy Portland’s new ad for Proctor & Gamble looks to honour the mothers of Olympic athletes…

The two minute film, entitled Best Job, launched this week on Procter & Gamble’s YouTube channel and shorter, localised versions of the film are set to appear on TV from May 8. The film is part of a larger Thank You, Mom campaign supporting the 2012 London Olympics.

Credits:

Agency: Wieden+Kennedy, Portland
Creative directors: Danielle Flagg, Karl Lieberman
Art director: Ollie Watson
Copywriter: Kevin Jones
Senior agency producers: Erika Madison, Matt Hunnicutt
Production company: Anonymous Content
Director: Alejandro González Iñárritu
DoP: Rodrigo Prieto
Executive producers: Dave Morrison, Eric Stern, Jeff Baron
Post production: The Mill LA

wk.com

 

 

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