Music Video of the Week: Pharrell Williams, Happy

In a wildly controversial move, we are eschewing our usual Ad of the Week feature this week, in favour of a Music Video of the Week. The chosen promo is Pharrell Williams’ interactive website for the track Happy, which serves as a kind of 24-hour music video clock…

In a wildly controversial move, we are eschewing our usual Ad of the Week feature this week, in favour of a Music Video of the Week. The chosen promo is Pharrell Williams’ interactive website for the track Happy, which serves as a kind of 24-hour music video clock…

The website is at 24hoursofhappy.com and is created by French directing team We Are From LA and produced by Iconoclast. On visiting the site, you join the clock at whatever the local time is. You can then check out different times of day and different scenes, all set to the sounds of Happy, which continues playing seamlessly throughout. Shot in different settings around the world, the footage features people dancing to the track: Pharrell pops up on the hour every hour, and there are cameos from other famous folks including Tyler, The Creator, Magic Johnson and Jamie Foxx.

The website allows you to share particular moments with friends via Facebook or Twitter. This is a useful feature as, let’s face it, not even the most ardent Pharrell fan is likely to watch the full 24 hours in its entirety. At least not while still liking the song.

With this site, and the new Bob Dylan video for Like A Rolling Stone, it’s been a great week for innovation in music videos, hence our decision to favour a promo rather than an ad this week. Fear not though, normal Ad of the Week service will resume next Friday.

More from CR

The art of ping pong

Design agency Fivefootsix is auctioning ping pong bats designed by illustrators and creatives to raise money for Children in Need.

New Nike Football spot from W+K São Paulo

The road to the 2014 World Cup will no doubt be paved with ads, with Nike Brazil releasing one of the first this weekend, an epic spot directed by Daniel Kleinman titled Dare To Be Brazilian…

Eight New Ads To Watch

This week’s round-up of great new ads includes spots for Beldent gum, Fruit of the Loom, Sainsburys, Kettle Chips, Castello cheese, and The Sunday Times, plus a campaign for Cancer Research UK. Opening the post though is this amusing campaign for Foot Locker, which sees Mike Tyson return the part of Evander Holyfield’s ear that he bit off in their infamous 1997 boxing bout. Yep, you read that correctly…

Travel Better London posters by McBess

Over the last few weeks, we’ve noticed some rather special ‘tube courtesy’ posters running on the London Underground network, each of which bears the inky hallmarks of one man and one man only: illustrator Matthieu Bessudo aka McBess.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency