In a wildly controversial move, we are eschewing our usual Ad of the Week feature this week, in favour of a Music Video of the Week. The chosen promo is Pharrell Williams’ interactive website for the track Happy, which serves as a kind of 24-hour music video clock…
The website is at 24hoursofhappy.com and is created by French directing team We Are From LA and produced by Iconoclast. On visiting the site, you join the clock at whatever the local time is. You can then check out different times of day and different scenes, all set to the sounds of Happy, which continues playing seamlessly throughout. Shot in different settings around the world, the footage features people dancing to the track: Pharrell pops up on the hour every hour, and there are cameos from other famous folks including Tyler, The Creator, Magic Johnson and Jamie Foxx.
The website allows you to share particular moments with friends via Facebook or Twitter. This is a useful feature as, let’s face it, not even the most ardent Pharrell fan is likely to watch the full 24 hours in its entirety. At least not while still liking the song.
With this site, and the new Bob Dylan video for Like A Rolling Stone, it’s been a great week for innovation in music videos, hence our decision to favour a promo rather than an ad this week. Fear not though, normal Ad of the Week service will resume next Friday.