Design studio Music has designed the identity, graphics and printed collateral for Britain Creates 2012 – a programme of collaborations between fashion designers and visual artists which forms part of the London 2012 Festival.
The identity fuses the B and C of Britain Creates and is inspired, Music’s Jon Bland tells us, by “moiré pattern. The Britain Creates marque is formed from two sets of parallel lines,” he continues, “referencing two collaborators on each piece of artwork created under the scheme.”
The identity, Music explains further, is designed to be flexible enough to be run across a number of different events likely to be held under the Britain Creates banner, and whilst the form of the logo will remain the same, the colour palette and pattern or content within the logo can be adapted to reflect the content and spirit of each event.
All the collaborative pieces created for Britain Creates will be exhibited at the V&A in London from this Friday July 6 through to Sunday July 29. More info here.
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