I designed my first window installation for Selfridges, Zoot Allure, back in 2008. I’d graduated around four years previously. In that time, I had done various internships at design studios, and one long stint at a studio called Love.
I’d been fully freelance for around two years before the Selfridges job. I had worked with a few large editorial clients and advertising agencies, but working directly with the creative team at Selfridges was huge for me. It was both intimidating and incredibly exciting.