National Geographic Rides The Vomit Comet

This week National Geographic airs a series of new idents in which a physical, 3D manifestation of its yellow frame logo and various other objects float around in zero gravity. The idents, created by agency, Brothers and Sisters were specially commissioned to promote and brand the National Geographic Channel’s forthcoming Space Week event (starting Sunday 4 January) – and were shot in zero gravity conditions in a G-Force One plane (a specially adapted Boeng 727 – the same kind of plane used by NASA to train astronauts) high above the Nevada Desert…

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