The National: Sleep Well Beast visual identity by Pentagram Design

This project was selected in the Design – Brand Identity category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Two members of indie band The National have backgrounds as graphic designers, including Scott Devendorf, the bass guitarist, who worked at Pentagram’s New York office in the late 1990s and early 2000s. The band liked the idea of hiring a large branding agency to do the campaign for their new album, enjoying the irony of an indie band having a full-on corporate identity – even a classic corporate standards manual.