Graphic novelist and writer Neil Gaiman has collaborated with his fans to create a book of illustrated short stories, as part of a campaign for BlackBerry by AMV BBDO.
The Keep Moving campaign invited the public to collaborate with artists Gaiman, Robert Rodriguez and Alicia Keys, and Gaiman decided to involve his considerable global fan base on social media to co-create A Calendar of Tales.
In February, he tweeted the question ‘Why is January so dangerous?’ to his fans, following with a further question every hour about each month of the year. He then sifted through thousands of responses and chose the 12 best to base his short stories on.
Having written the stories in four days, he then released them to his fans again, inviting them to submit illustrations inspired by the texts, again choosing his favourites to feature in the book. The resulting book is a beautifully bound limited-edition, designed by Sebastien Delahaye and art directed by Sonny Adorjan.
Wrapped in wax paper sealed with a specially designed crest, the stories inside are printed on translucent paper overlaying the chosen illustrations.
January illustration: Down! by Niam
May illustration: A Correspondence with Unwitting Participants by Kit Seaton
October illustration: The Wish by Maria Surducanh
Delahaye also created additional calendar illustrations for each month, which are screen-printed onto the left-hand sides of the spreads.
The campaign also included a series of films charting Gaiman’s progress in putting together the calendar.
Unfortunately the printed book is only available to a select few, but fans can explore the project in more detail on its dedicated website, here.
Want to learn a new skill? Hone your craft? Or just switch off that Mac and do something a little less boring instead for a while? Then our August issue is for you with details on workshops, short courses and a host of ideas to reinvigorate the creative mind. You can buy the August issue of Creative Review direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money too. Details here.