Nelly Ben Hayoun on her theory of total bombardment

Speaking at Sonar+D in Barcelona, the French designer talks about setting up her own studio, working with clients as varied as NASA and WeTransfer, and using the ‘hammering technique’ to turn every no into a yes

It isn’t easy to pin down exactly what Nelly Ben Hayoun does for a job. She has previously been described as a ‘social sculptor’, ‘a fusion between Andy Warhol and Albert Einstein’ and ‘an inexhaustible source of renewable energy that, if harnessed, could eliminate our dependence on fossil fuels’, to name just a few.

Born in the south of France, Hayoun originally studied textile design university before doing the design interactions masters at the RCA. She now heads up Nelly Ben Hayoun Studios, a London-based interdisciplinary ‘Willy Wonka’ agency that creates events and experiences for clients across the spectrum of film, design, music, politics, digital and science.

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London