A new approach to ‘premium’

As the things to which we ascribe value begin to change, the notion of premium, of quality, of the sought-after is radically changing, says Hugo Jamson. How should brands and designers react?

We’ve identified a series of signals that suggest new imperatives in designing for changing attitudes towards the premium, the standout, the most attractive product or service amongst the competition.

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex