A new approach to ‘premium’

As the things to which we ascribe value begin to change, the notion of premium, of quality, of the sought-after is radically changing, says Hugo Jamson. How should brands and designers react?

We’ve identified a series of signals that suggest new imperatives in designing for changing attitudes towards the premium, the standout, the most attractive product or service amongst the competition.

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Halesworth, Suffolk

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Halesworth, Suffolk