A new approach to ‘premium’

As the things to which we ascribe value begin to change, the notion of premium, of quality, of the sought-after is radically changing, says Hugo Jamson. How should brands and designers react?

We’ve identified a series of signals that suggest new imperatives in designing for changing attitudes towards the premium, the standout, the most attractive product or service amongst the competition.

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week