New Audi ads focus on the details

Back in May, BBH London released an epic two-minute ad for Audi exploring the Le Mans driving experience. Now the agency returns with a series of much shorter spots for the car brand – five ten-second animated ads that aim to express how much good stuff is squeezed into the small Audi A1…

Back in May, BBH London released an epic two-minute ad for Audi exploring the Le Mans driving experience. Now the agency returns with a series of much shorter spots for the car brand – five ten-second animated ads that aim to express how much good stuff is squeezed into the small Audi A1…

The ads are a continuation of a campaign titled A Big Idea Condensed, that began last autumn with a series of print ads (shown on CR here). Three of the five ads are shown here, and each concentrates on one aspect of the car, such as its Bose speakers or its Xenon headlights. They were directed by John Robertson at Passion, written by Richard Mcgrann, Kevin Stark, Andy Clough, Adrian Rossi, Nick Kidney and Alex Grieve and produced by  Matt Towell and Ruben Mercadel.

 

CR in Print

Thanks for reading the CR Blog but, if you’re not also getting the printed magazine, we think you are missing out. This month’s bumper July issue contains 60 pages of great images in our Illustration Annual plus features on Chris Milk, Friends With You and the Coca-Cola archive.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.

More from CR

Welcome to Barnumville

Since we featured Matt Hoyle’s Barnumville series of circus freak portraits in 2009, the photographer has been working on contextualising the characters in settings created using real composite shots, CG and, of course his original photography of each subject. The results are suitably unsettling…

CR/Blurb Bursary: Tom Darracott, Kiss Kiss

Thanks to the support of Blurb Books, CR recently announced it was funding a new project by designer, Tom Darracott. The resulting work, a hypnotic film called Kiss Kiss, is now available to view here on the blog…

Will Twitter kill the focus group?

Ad agency creatives and designers have long bemoaned the influence of focus group research on their work. But perhaps those days will soon be gone

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media