New Axe ads celebrate the dullest days of the week

A witty new Axe TV campaign from BBH London aims to encourage deodorant wearers to celebrate the potential in Mondays and Wednesdays, traditionally seen as the duller days in the week…

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester