New Axe ads celebrate the dullest days of the week

A witty new Axe TV campaign from BBH London aims to encourage deodorant wearers to celebrate the potential in Mondays and Wednesdays, traditionally seen as the duller days in the week…

A witty new Axe TV campaign from BBH London aims to encourage deodorant wearers to celebrate the potential in Mondays and Wednesdays, traditionally seen as the duller days in the week…

The two ads mark a return to the simple humour that typified the brand’s ads of old, and stand in contrast to the recent Axe Peace spot, which while epic left us a little confused as to whether it was supposed to be funny or not. Here the humour takes centre stage and comes with some lovely use of typography too. Watch below:

These ads are currently running in Australia, New Zealand and Latin America, and will run in the UK next year.

Credits:
Agency: BBH London
Creatives: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris
Creative directors: Gary McCreadie, Wesley Hawes
Deputy ECD: David Kolbusz
Directors: Jonas & Francois
Production company: Riff Raff

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