New Barnardo’s ad by BBH

Life Story, a new ad for children’s charity Barnardo’s from BBH London, highlights how people’s lives can change, no matter how they’ve begun, if they are given help and support.

Life Story, a new ad for children’s charity Barnardo’s from BBH London, highlights how people’s lives can change, no matter how they’ve begun, if they are given help and support.

The spot, which is directed by Ringan Ledwidge, opens with a happy and relaxed young man talking about his life. As he discusses his past though, he regresses in age before our eyes and the troubles he has had to overcome are revealed. The ad then ends with the text, ‘It doesn’t have to end like it began. Join us to fight for a child’s future.’

Credits:
Agency: BBH London
Creative director: Nick Gill
Creatives: Mel Lynch, Rory Hall
Director: Ringan Ledwidge
Production company: Rattling Stick

 

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