New BBH ad for KFC marks change in direction

KFC opts for out-and-out American nostalgia in its new ad by BBH London, which promotes its new range of slow cooked chicken products…

KFC opts for out-and-out American nostalgia in its new ad by BBH London, which promotes its new range of slow cooked chicken products…

The spot is based on the idea that the slower you take things, the better they are, and tells the story of a young man who spends months wooing a beautiful young woman he sees on a bus. Set in the southern states of America, the commercial features beautifully shot scenes of vast empty landscapes and a classic American diner. It’s all quite a long way from the brand’s recent cheeky all-singing-all-dancing Christmas ad, but perhaps more in keeping with the food chain’s Kentucky roots. Watch the ad below:






 

Credits:
Creatives: Matt Moreland, Chris Clarke, Mads Mardahl, Anders Wendel
Creative director: Hamish Pinnell
Deputy ECD: David Kolbusz
Agency producer: Natalie Parish
Agency assistant producer: Adam Reid
Production company: Blink
Director: Benito Montorio
Executive producer: James Bland
Producer: Josh Barwick
DOP: Alwin Kutchler
Post: MPC/The Mill
Editor: Paul Watts, The Quarry

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