Cadbury’s has released the latest spot in its Glass and a Half Full Productions film series for Dairy Milk. The new ad sees various items of clothing in a charity shop burst into a choreographed piece of dance once the shop has closed. The commercial, by Fallon London, is set to Jermaine Stewart’s 80s salute to the delights of abstinence and ‘cherry wine’ You Don’t Have To Take Your Clothes Off. Be warned, if you watch this, you will have this song in your head all afternoon… Exec creative director: Augusto Sola; Creative: Sam Hibbard; Director: Megaforce; Prod co: Riff Raff Films.
Also from Fallon is an inventive new campaign for Skoda. Skoda Puzzle is part of the car brand’s sponsorship of US crime drama on Channel 5, and links the TV idents that appear at the beginning and end of each ad break to an online trail to find the location of a hidden virtual Skoda Fabia vRS car. Participants are encouraged to follow the trail until the final week of the campaign in early July, picking up clues each week. As the weeks pass, the answers to the ident clues will bring the participants closer and closer to the exact location of the virtual car, which they will have an opportunity to win. Players can watch the TV idents and answer the questions at Skoda’s YouTube channel at skodapuzzle.com. Creative director: Augusto Sola; Creatives: Peter Gatley, Richard Hale; Head of digital & integration: Matt Groves; Director: Justin Stokes; Prod co: HLA.
This new ad for Volkswagen Australia from DDB Sydney emphasises the importance of pleasure before business. ECD: Dylan Harrison; Creative director: Steve Wakelam; Creatives: Adam Ledbury, Karen Ferry; Director: Steve Ayson; Prod co: The Sweet Shop.
Goodby, Silverstein & Partners has created this animated spot for the French AIDES campaign. It stars Willy the Tourist, who aims to encourage viewers to always use protection during any sexual adventures they have when travelling. ECD: Erik Vervroegen; Creatives: Antonio Marcato, Raphael Milczarek, Will Elliott; Director: Luciana Jordao; Prod co: Seagulls Fly.
Hayfever season has arrived in the UK, and this new, somewhat sinister, print and poster campaign for Benadryl from JWT London aims to emphasise the threat that allergies cause sufferers. The ads feature masks created by Steve Whinnery – two are shown above. ECD: Russell Ramsey; Creative director: Dominick Lynch-Robinson; Creatives: Adam Scholes, Hugh Todd. Photographer: Graeme Stuart.
This lovely new print work for Honda is from Wieden + Kennedy in London. Part of the Power of Dreams series, the ads aim to recognise the car brand’s constant search for new, surprising and unexpected ideas. Creative directors: Chris Groom, Sam Heath: Creatives: Sean Murphy, Sophie Bodoh.
We end this week’s round-up with this intriguing short film that the Barbarian Group in New York has created as part of an ongoing campaign – the GE Show – for General Electric in the US. The film illustrates the power of the sun’s energy by creating a 360 degree portrait of a miniature sun. BG’s blog tells us how it was done, here.
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