New Canal+ ad from BETC

BETC Euro RSCG in Paris has released its latest ad for French TV channel Canal+, which stars a rather surprising central character…

BETC Euro RSCG in Paris has released its latest ad for French TV channel Canal+, which stars a rather surprising central character…

The spot, directed by Matthijs van Heijningen (who also shot last year’s award-winnng ad The Closet for the brand), aims to reinforce Canal+’s commitment to cinema, taking viewers behind the scenes on a film set which is being led by an especially hirsute director.

The Bear is the latest in a series of excellent ads for Canal+ from BETC, all of which highlight different aspects of filmmaking, and film viewing, in a witty and irreverent manner. Here’s a recap of those that have gone before for your viewing pleasure:

The Closet


The March of the Emperor


Brokeback Mountain

Mafia


Black Stripes

Credits for The Bear:
Global creative director: Stéphane Xiberras
Art director: Eric Astorgue
Assistant art director: Julien Schmitt
Copywriter: Jean-Christophe Royer
Production company: Soixante Quinze
Director: Matthijs van Heijningen

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