New Chapter identity by Paul Belford Ltd

This project has been selected in the Design – Brand Identity category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity

New Chapter is a startup that provides word therapy – a new form of counselling in which participants express themselves using the written word.

The logo and visual identity for the business was designed by Paul Belford Ltd. The logo mark is a stylised line drawing of a book, which also forms an arrow pointing forwards. The elegant monochrome logo is used either in isolation or coupled with the words New Chapter written in Helvetica on the charity’s signage and stationery.

Design Studio: Paul Belford Ltd. Design, Creative Director: Paul Belford. Design: Lyam Bewry.