New Chipotle film launches interactive game

Chipotle has followed up the massive success of its 2011 film Back To The Start with another cracker of an animation, which also serves to launch an interactive game for the brand…

Chipotle has followed up the massive success of its 2011 film Back To The Start with another cracker of an animation, which also serves to launch an interactive game for the brand…

The new film, titled The Scarecrow, is created by CAA Marketing and directed by Moonbot Studios. It follows a similar format to Back To The Start, and is a swipe at corrupt corporate food providers set to a reworking of a classic song, this time Fiona Apple singing a poignant version of Pure Imagination from Willy Wonka and the Chocolate Factory.

It’s always hard to follow a viral hit, but judging by the number of views that The Scarecrow has already racked up on YouTube, it looks like Chipotle have nothing to worry about here.

In addition to the film, the food brand has also launched a free game for iPod Touch, iPhone and iPad featuring the same characters. You can download it here.

More from CR

Drawing the facts

Central Saint Martins graduates have produced a series of illustrations highlighting facts about human decision-making to promote economist Noreena Hertz’s new book, Eyes Wide Open: How to Make Decisions in a Confusing World.

New look for the RIBA Journal

Matt Willey’s redesign of the RIBA Journal is a complete overhaul of the 120 year-old architecture title; from cover to typefaces via a new logo and format. The designer and editor Hugh Pearman talk us through the project

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency