Chipotle has followed up the massive success of its 2011 film Back To The Start with another cracker of an animation, which also serves to launch an interactive game for the brand…
The new film, titled The Scarecrow, is created by CAA Marketing and directed by Moonbot Studios. It follows a similar format to Back To The Start, and is a swipe at corrupt corporate food providers set to a reworking of a classic song, this time Fiona Apple singing a poignant version of Pure Imagination from Willy Wonka and the Chocolate Factory.
It’s always hard to follow a viral hit, but judging by the number of views that The Scarecrow has already racked up on YouTube, it looks like Chipotle have nothing to worry about here.
In addition to the film, the food brand has also launched a free game for iPod Touch, iPhone and iPad featuring the same characters. You can download it here.