Our latest pick of new graphics projects includes a campaign to celebrate the 40th anniversary of Fundació Miró, an identity for a new Dorset gin brand, charcoal packaging for smoked salmon company Springs’ and a collection of beautiful Swiss book designs.
Mucho – Fundació Joan Miró 40 years
Design agency Mucho’s Barcelona office has created a lovely identity for a campaign celebrating the 40th anniversary of the opening of the city’s Fundació Miró cultural centre.
The campaign logo is inspired by the design of the building, and Mucho has created an accompanying set of numbers to use on posters and banners recounting key dates from the past 40 years.
“The brief stated two main objectives,” says Mucho. “On the one hand it was key to generate a very recognisable and iconic symbol, avoiding the Mironian elements already present in the corporate identity of the foundation. On the other hand, we were asked for a campaign capable of relating the center with the people of Barcelona, through relevant dates of the last 40 years.”
“The answer to the first objective came from relating the very recognisable building Josep Lluis Sert designed to host the center, with the number ‘40′. Its characteristic skylights are the perfect base to generate a typographical modular system,” the studio explains.
The system works well on posters recounting milestones from the Millenium to the Olympics, and has also been used to create merchandise, event invitations and a sculpture outstide the building.
Distil Studio – Springs’ Smokery
Based in the Sussex countryside, Springs’ Smokery makes smoked salmon using traditional dry-salting techniques and logs of local oak.
Distil Studio recently created a new visual identity for the business, which features a series of patterns made using charcoal from Springs’ kilns. The new look has been applied to an elegant range of packaging, as well as the company’s website.
Distil says the idea was to convey Springs’ heritage, as well as the smokey flavour of its products. It’s certainly a look that will stand out on supermarket shelves, and the website features some mouth watering product photography by Gareth Sambridge.
Interabang – Conker
The identity is inspired by the brand’s name: label shapes reference conker casing and the word marque features a ‘CO’ ligature, representing a conker on a string. Other elements such as the typography, bottle shape and labels draw on the Dorset countryside where the gin is made.
“The gin uses New Forest spring water and botanicals unique to the area, such as handpicked gorse flowers (which influenced the distinctive yellow colour of the batch label),” says creative director Adam Giles. “Inspired by the coast, we looked to the typography of vintage railway signs, tickets and posters to evoke the nostalgia of trips to the seaside, and the bottle itself was chosen for its nautical feel. Copper foil blocked accents were used, as well as a copper lid, to reflect the traditional copper pot distilling process,” he says.
Alphabetical Studio – UK/Mexico 2015
UK/Mexico is a year-long programme of trade, academic and cultural events taking place in Britain and Mexico throughout 2015.
Design studio Alphabetical created the identity for the programme at the beginning of this year, creating a set of guidelines for design teams in both countries, and has since been working on posters, catalogues and digital platforms to promote creative, cultural and educational events. The result is a bold, contemporary scheme with a bespoke typeface referencing Mayan lettering and classic British fonts.
“The challenge was to create a truly bilingual concept that embraced the unification of the two nations. To achieve this we placed a bespoke typeface at the heart of the identity that celebrates both nations speaking as one by uniting a British inspired san serif with a custom Mexican design based on traditional Mayan patterns,” says Alphabetical’s Bob Young.
“The flexible logotype is designed to work as a key showing each nations individual character before being united within the rest of the identity,” he adds.
The Plant – The Tramworks
The Tramworks is a creative workspace based in Hatherley Mews, Walthamstow, East London. The building has been home to local businesses since the late 1800s, but was recently bought by a new owner, who asked design studio The Plant to create a new identity for the space.
The branding pays homage to the building’s history (it is located on a now disused tramline), with type inspired by the lettering on tram roller blinds, dashes based on local tram routes and a colour palette which references early 20th century trams.
Trams are further referenced in steel plaques and signage, while typographic mural in the building which relays facts about the area’s now defunct tram service.
The use of Baton throughout creates a distinctive look, and one that provides a nod to the building’s heritage, without looking too vintage. It’s nicely done, and works well across the building’s interiors, wayfinding and communications.
Proxy – Faralong.com
Proxy Ventures is a London‐based venture capital company with an in‐house brand studio, which creates identities, interfaces and packaging for the companies it invests in (you can read our interview with Proxy co‐founder Aapo Bovellan from January this year here).
The company recently worked on a new name, identity and website for Faralong.com, a tour booking site which offers users a discounted rate for booking with friends or other travellers.
The identity features an extensive icon system, which is used on merchandise, communications and the company’s website to depict the various kinds of tours available on its site. Symbols include one for wildlife breaks, another for city tours and an icon for historical sightseeing. The company logo depicts a sign-post, which Proxy says represents both the idea of travel and Faralong’s pricing model.
“[Faralong’s founders] needed the Faralong.com brand to represent ease of use, while retaining the contemporary edge of adventure travel. It was important to look like a global player from day one,” says Proxy.
“We started by creating the brand thinking – ‘straight forward tours’. From there we formed the name, combining ‘far’ and ‘along with others’. The brand identity system revolves around a signpost, pointing forward and illustrating lowering prices.”
The Most Beautiful Swiss Books
Each year, The Swiss Federal Office of Culture organises a competition awarding ‘The Most Beautiful Swiss Books’ from the past 12 months. The results are compiled in a lavish catalogue and showcased in an annual exhibition.
The 2015 catalogue was designed by Corina Neuenschwander and Simone Koller of Zurich studio NOI, and is a visual treat for anyone with an interest in editorial design. The publication opens with a series of images shot by 17 different photographers, who were each asked to submit a portrait of a book. Another chapter offers a close-up look at winning texts, with some blown up to 180%, while a section titled References features images of items and texts which influenced or inspired the winning designs.
There’s some excellent photography throughout, and the catalogue features some lovely touches, such as a gloss cover with embossed text and a mix of gloss and matt paper stocks inside. It also includes interviews with awarded designers and an insight into the jury’s verdicts. You can see the list of winning books and photography featured in the catalogue at swissdesignawards.ch