New designs: Bloomberg, Julia, Brand & Deliver & more

Our latest pick of new designs includes a book on identity design for start-ups from Gestalten, graphics for PJ Harvey’s Recording in Progress experience at Somerset House and branding inspired by the golden ratio for financial services technology company Davidsohn.

Our latest pick of new designs includes a book on identity design for start-ups from Gestalten, graphics for PJ Harvey’s Recording in Progress experience at Somerset House and branding inspired by the golden ratio for financial services technology company Davidsohn.

First up, though, is Bloomberg’s new website, Bloomberg Business, which groups the media outlet’s various news offerings – Bloomberg News, Bloomberg Businessweek, Bloomberg TV and Bloomberg Graphics – under a single site,

Bloomberg worked with Code and Theory on the site’s design and in an article announcing the launch, says it is the centrepiece of a new digital strategy “to build the leading, next-generation media company for global business by creating a portfolio of…multi-platform brands that broaden Bloomberg’s core audience beyond its traditional finance roots, towards global business.”

With its bold use of colour, overlapping type and plenty of provocative and powerful imagery, the site provides a nod to the experimental visual language which Richard Turley and editor Josh Tyrangiel established for Businessweek’s print edition following a radical redesign in 2010, while still adhering to convention where necessary. It’s a visual overload, but drop down menus and grid designs make it easy to navigate content, while animated type and full width photography adds visual interest to longer news articles and features.

Like the Guardian’s redesign (also launched this week) it’s bound to prove divisive among readers, but it’s a bold, fresh look and one that really sets Bloomberg apart from other online business titles.



As a little surprise for users, the site also has some brilliant error 404 pages. Try


Julia – PJ Harvey: Recording in Progress

PJ Harvey’s Recording in Progress project, a collaboration with art group Artangel, allows members of the public to watch the musician record her ninth album from within a glass booth at London’s Somerset House (read Eliza Williams’ review of it here).

London studio Julia designed the identity for the project, creating graphics and signage which pay homage both to the musical nature of the project and its setting. “The boxes represent the idea of soundwaves, and the recording space [a small glass studio],” explains Julia co-founder Erwan Lhuissier. “We also wanted to create something that would sit well within Somerset House, which has lots of panelling,” he adds.

As well as signage and graphics, Julia created an accompanying publication which features an interview with Harvey and Artangel co-director Michael Morris. Bespoke lettering (pictured below) references a sign in the hall, which was previously occupied by the Inland Revenue.


Gestalten – Start Me Up!

Start Me Up! is a new book from Gestalten showcasing brand identities created for start-ups and small businesses. Companies range from an organic supermarket in Rotterdam to a Parisian grooming parlour and a German roofing business, with sleek logos, inventive packaging and colourful illustrated interiors.

Described by Gestalten as a “comprehensive compendium of innovative corporate design for a new generation”, it’s a great source of inspiration and an interesting look at boutique businesses that have established unusual identities to stand out in crowded markets.

“The book’s examples show that entrepreneurship today is more personal than ever before. Whether a beauty parlor in Singapore or a whisky distillery in Finland, businesses are seen as extensions of the passionate professionals who founded them. And this is where the graphics come in. Young entrepreneurs are turning to creative agencies that transform business ideas into personalized narratives through visual storytelling strategies,” says Gestalten.

The book costs £35 and you can order a copy at


Field & Made Thought – Stella McCartney

Motion design studio Field collaborated with Made Thought on a striking series of print ads and fims to promote Stella McCartney’s new Barricade tennis collection for adidas ahead of this year’s Australian Open. Designed and animated by Paul Mumford, the campaign uses ‘flow fields’ to map tennis player Caroline Wozniacki’s powerful moves, with visuals shifting in response to the movement of the ball. Design and animation: Paul Mumford; sound design: Audionerve. See more images and films at

Images via


Brand & Deliver – Davidsohn


Founded in 1956, Davidsohn is a New York based technology company specialising in financial software. The business recently commissioned Brand & Deliver to create an identity that would unite its various products under a single visual system – the result is a series of colourful typographic logos based on mathematical principle the golden ratio, which have been applied to stationery and communications for each product. The branding will also be applied to new products, providing a more consistent and contemporary look for the business.

Commission – Several A/W 2015

London studio Commission’s identity for menswear brand Several is based on a simple graphic word marque and a semi colon, designed to convey the idea of several items forming part of a collective. “It reflects continuation, a link for something to follow or connect,” says the studio.

The studio produced stationery, labels and packaging for the brand, including clothing tags dipped in black ink and black foil business cards, and has also created an installation and graphics for its A/W 2015 collection, which was inspired by photographer Chris Killip’s ‘Skinningrove’ series, shot in a Yorkshire fishing village in the 1980s.  Window graphics, in-store visuals and communications use fishing knots as a reference to Killip’s work, while the brand’s tote bags have been updated with the collection year in bold safety orange.


Delve Weekly – alternative movie posters

Delve is a new weekly email service from Human After All, the creative agency set up by the founders of Little White Lies magazine.

As well as recommending a different film each week and curating a selection of film-related articles from around the web, Delve commissions an illustrator to create an alternative poster for each featured title. Posters produced so far include designs for Foxcatcher, Birdman and Inherent Vice, and are available to buy from Delve’s website.

A Most Violent Year illustrated by Calvin Sprague and Whiplash by Mike Lemanski

Birdman by Webuyyourkids and Foxcatcher by Matt Murphy

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