Our latest pick of new graphics work includes an open-source identity for an exhibition in Brisbane, branding for global education initiative #UpForSchool and a contemporary new logo for the Swedish Handicraft Association…
Brisbane creative collective Inkahoots has created what it claims may be the first ever augmented, performative, open-source identity for Burst Open, an open-source design exhibition at Brisbane’s Gallery Artisan.
To create the identity, Inkahoots invited people around the world to create a typographic ‘O’ and a statement about open-source design. Fragments of the various ‘O’s were then used to create the exhibition logo (below), while images and text were used to make an interactive animation projected onto a window in the gallery.
The animation is controlled by movement: ‘O’s morph in response to visitors rotating their arms and tracing an ‘O’ in the air while raising arms pauses the film, displaying the name and location of the creator of that ‘O’ and their statement about open source design. (The posture participants begin with when tracing the arc of the letter is also the semaphore symbol for ‘O’). As well as forming part of the exhibition, it’s a great way to encourage people inside:
Exhibition graphics and signage (shown top and below) feature materials and processes commonly used in open-source design, such as plywood, acrylic and etching:
And Inkahoots’ Jason Grant says the collective identity offers “an expanded collective engagement with the exhibition’s themes. It resists the smothering ideology of ‘branding’ while allowing for visual manifestations of identity that incorporate time, space and the body. And it’s fun!” he says.
#UpForSchool is a new campaign launched by Sarah Brown’s education initiative A World At School, which aims to put pressure on world leaders to deliver on an agreed Millennium Development Goal to provide every child in the world with access to education by 2015. The campaign invites members of the public to pledge their support in person or via an online petition, and is hoping to collect 24 million signatures.
Brand consultancy The Partners devised the campaign name and identity, which has so far been applied to t-shirts, badges, stickers, posters, banners and a film promoting Up For School. The identity is based around an image of a schoolbook pointing upwards, with a colour palette inspired by children’s textbooks.
“The #UpForSchool brand is an energetic, inspiring identity, and part of the increasing trend for charities to step away from emotional appeals to frame their brand and mission in a bold, affirmative manner. By creating a positive buzz that invites participation rather than financial donation, the #UpForSchool brand provides a platform for the millions of young people to connect and make their voices heard,” explains The Partners.
The name is also designed to be used as a call to action, such as ‘Sign Up For School’ and ‘Stand Up For School’, as shown in the clip below:
Swedish Handicraft Societies
Malmo studio Snask was recently tasked with designing a new logo and identity for the Association of Swedish Handicraft Societies, a not-for-profit group which aims to promote and preserve traditional craft. The association recently celebrated its centenary and in 2013, decided to group its various activities – from educational programmes to retail shops – under one name.
“With over 17,000 members, 22 regional offices and eight retail shops they had a big challenge to gather everything under one brand,” says creative director Fredrik Öst.
Instead of opting for a hand-drawn or traditional logo, Snask designed a flexible 3D ‘H’ that can be constructed using any combination of materials. The yellow and blue colour palette provides a nod to Sweden’s national flag, but is coupled with black, white and grey for a more contemporary feel.
“We changed the associations of Swedish Handicraft from old butter knifes and knitting into everything made by hand, thus creating something modern but with a rich history of knowledge and experience,” adds Öst.
The identity has also been applied to a range of merchandise and Snask has created some colourful graphic patterns for use on tote bags, wrapping paper and packaging:
The Wellcome Collection – The Institute of Sexology
The Wellcome Collection’s new exhibition, The Institute of Sexology, claims to be the first UK show uniting the research and work of pioneers in the study of sex, from Sigmund Freud and Alfred Kinsey to German sexologist Magnus Hirschfeld (who also founded one of the first organisations promoting the rights of sexual minorities).
The exhibition runs until September 2015 and aims to chart how sex has been observed and analysed from the 19th century to the present day through a brilliantly bizarre collection of objects spanning art, science, film and photography. Artefacts include erotic prints and pottery, sex manuals and studies into the sexual behaviour of animals, as well as campaigns launched to promote safe sex during the Aids pandemic.
The exhibition graphics were art directed by John Morgan Studio and are suitably clinical, with bold white type and warnings of “material of a sexual nature”. To promote the show, The Wellcome Collection has also installed large scale questionnaires in Shoreditch, which invite passers-by to tick boxes indicating their sexual preferences, while a teaser released online provides a playful glimpse of the content on display. Objects are also showcased in a hardback book (designed in-house and overseen by John Morgan), which features the same bold type alongside suggestive imagery.
Images via The Wellcome Collection
The Institute of Chartered Engineers Benevolent Fund
London studio Powell Allen has rebranded the Institute of Civil Engineers Benevolent Fund, which provides financial advice and support for ICE members and their families. The system is based around a yellow speech bubble, also designed to look like a hard hat, which is used to highlight the various services the Fund offers.
“[The Benevolent Fund] does great work but this wasn’t reaching or being recognised by enough people. We created a brand to make the organisation more approachable, understandable and relevant,” says creative director Christoper Allen. The Fund’s new website launched last week, and the identity has also been applied to a range of information packs alongside black and white illustrations. It’s a simple but effective system, providing the Fund with a much clearer and stronger tone of voice.
30 years of Carter Wong
To celebrate its 30th anniversary this year, London design studio Carter Wong has released a charming pocket sized book, 30 memorable years, showcasing some of its finest work to date. The book includes a look at work for Walls, Ortmans Young, Formula 1 and Twinings – as well as a glimpse of Carter Wong’s first job sheet:
It’s a lovely reminder of some great projects and a charming way to celebrate the studio’s milestone. You can also read more about the studio’s work in our November issue (shown below), in which we talk to founders Phil Carter and Phil Wong and managing director Sarah Turner about combining craft with great ideas…