New Dulux ad imagines a world without colour

A cinematic new ad for paint manufacturer Dulux by BBH London envisions how life would be if colour was banned…

A cinematic new ad for paint manufacturer Dulux by BBH London envisions how life would be if colour was banned…

The spot depicts a fictional time where life is grey and unhappy and the police enforce a prohibition on anything colourful. When a truck carrying illegal barrels of paint crashes in the street though, residents of the town quickly put the stray cans to use to change their homes, and – the ad implies – their lives too. Who knew paint could be so epic! Watch the ad below:

Credits:
Agency: BBH London
Creative director: Nick Allsop
Creatives: Martha Riley, Richard Glendenning
Production company: Park Pictures
Directors: Christian & Patrick
Post: Electric Theatre Collective
Edit House: Peepshow Post
Editors: Andrea Macarthur, Lizzie Graham

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Burnley, Lancashire (GB)