New E4 Music idents

E4 Music idents, Production company: Mr & Mrs Smith, Director: Andy Martin, Producer: Ali Taylor, Creative director: Lisa Lloyd, Animators: Lee Cooper, Ned Miles, Andy De Vries
Production company Mr & Mrs Smith has created this series of rather fine new idents for E4 Music, which step neatly into the void recently left by the BBC3 blobs, yet come complete with a surreal twist.

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E4 Music idents, Production company: Mr & Mrs Smith, Director: Andy Martin, Producer: Ali Taylor, Creative director: Lisa Lloyd, Animators: Lee Cooper, Ned Miles, Andy De Vries

Production company Mr & Mrs Smith has created this series of rather fine new idents for E4 Music, which step neatly into the void recently left by the BBC3 blobs, yet come complete with a surreal twist.

Inspired by traditional Eastern European puppetry, the idents take viewers into a weird world inhabited by animal-headed creatures. The films were directed by Andy Martin and shot in deserted locations around London and Bognor Regis – we see the creatures gobbling up abandoned food, terrorising pets and hovering with strange intent above tower blogs. Alongside designing the look of the idents, Martin also composed the music, using a variety of instruments from a mellodica to a chaos-pad, which sounds very exciting, even if we’re not sure what it is.

The idents will begin airing on E4 this month.

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