Last month, French Connection and agency 101 released a short, enigmatic trailer for a series of upcoming ads. The first two films in the campaign have now been released…
The new campaign moves the focus of French Connection’s advertising away from the previous theme of The Man/The Woman, to focus instead on the clothes. Short films have been created around various items, including, shown here, the ‘lucky shirt’ and the blouse.
Further films will follow in the coming weeks. The campaign is created by 101, the new start-up from former Fallon partners Richard Flintham, Laurence Green and Mark Elwood, who were also behind the earlier FC work, created while at Fallon. The films are directed by Leila & Damien De Blinkk, with production from OneSix7.
CR in Print
Don’t miss out – there’s nothing like CR in print. Our August Summer Reading issue contains our pick of some of our favourite writing on advertising, illustration and graphic design as well as a profile of Marion Deuchars plus pieces on the Vorticists, Total Design, LA Noire and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year hereand save yourself almost 30% on the printed magazine and get Monograph.