New Honda commercial

Problem Playground ad for Honda, Agency: Wieden + Kennedy London, Creatives: Sam Heath, Frank Ginger, Director: Antoine Bardou-Jacquet, Production company: Partizan
Following the huge success of Cog, Grrr, and Choir, it’s always interesting to see where Wieden + Kennedy will go next in its advertising for Honda. So it was exciting to receive their latest commercial for the brand at CR towers this morning.
Problem Playground introduces the new Honda FCX Clarity, the first zero-emission hydrogen car to go into production. The ad takes as its theme the idea of game-playing as a means of solving difficulties and is a continuation of the recent print campaign, which encouraged people online to a special website, problemplayground.com. On the TV spot, we find a bunch of boffins using retro children’s games, such as jigsaw puzzles and Rubik’s cubes, to illustrate engineering problems that have been solved by Honda, including the hybrid engine and energy efficient solar panels. They even slot in a small reference to Cog by creating a chain reaction with coffee cups and sugar cubes on a tea break.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Photography Annual 2017

Creative Review’s Photography Annual seeks to
celebrate great images – those who take them
and those who commission them. View all the
winning work in our current print issue

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

SENIOR DESIGNER

Farringdon

SENIOR CREATIVE DESIGNER

Northamptonshire

GRAPHIC DESIGNER

Gloucestershire (GB)