Is this new Macy’s spot the most terrifying ad ever?

It turns out that going to the traditional Macy’s Thanksgiving Day Parade can have unforeseen consequences.

Macy's ad

Perhaps it’s because I’m still recovering from Halloween, but this new ad from Macy’s – its first ever to focus on its Thanksgiving Day Parade – feels somewhat sinister to me.

You can see what the creatives at BBH New York are trying to do: create a sentimental yet heartwarming tale that connects old New York to the present day via every child’s love of giant inflatables. Yet somehow instead they’ve constructed a storyline that seems straight out of Doctor Who. Shudder.

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