Observer ad; agency: Wieden + Kennedy; prod co: Moon; director: David C Kerr
Here’s a selection of new work that has tickled CR’s fancy of late. First up is a spot for the Observer from Wieden + Kennedy in London, which emphasises the slow pleasure of reading a paper. The ad coincides with the paper’s new design, which launches this Sunday.
Such simple pleasures may soon not be enough for some however, with products such as the iPad broadening the digital possibilities for magazines and newspapers. In this film, US Wired magazine art director Scott Dadich talks through the mag’s plans for a enhanced digital presence.
Home Office ad; agency: RKCR/Y&R; director: Shane Meadows
Shane Meadows has directed a series of new spots for the Home Office that aim to tackle teenage violence. Online iterations of the ads, which can be seen here, allow users to choose different endings to the spots.
Nike ad; agency: Wieden + Kennedy Portland; prod co: Smuggler; director: Brian Beletic
This latest spot for Nike sees multiple sports stars set to a soundtrack of The Hours’ track Ali In The Jungle.
Cadbury Dairy Milk ad; agency: Fallon
Cadbury Dairy Milk is continuing its musical adventures with an album release that aims to celebrate Fairtrade Fortnight, when people are encouraged to swap their usual purchases for Fairtrade stuff. The album follows the brand’s previous single release, Zingolo, which emphasised the chocolate’s Fairtrade credentials. This time Cadbury has teamed up with Paolo Nutini and The Big Ghana Band to create an eight-track album that includes a reworking of Nutini’s hit Pencil Full of Lead. Copies of the album can be downloaded for free by visiting cadburymusic.com – all visitors have to do is reveal which items they have swapped for a Fairtrade equivalent.
We end with a music video for Snake by Acid Washed. The graphics-inspired vid has been created by Anthony Burrill, Jack Featherstone and Paul Plowman through production company Recordmakers.