OK Go return with another experimental music video for new track All Is Not Lost, this time created in collaboration with modern dance company Pilobolus.
The video is an interactive HTML5 number, and is intended to be viewed primarily on the Google Chrome browser. Like Arcade Fire’s Wilderness Downtown before it, the promo uses pop-up windows in an unusual way, and also allows viewers to contribute to the action.
The opening screen of the site invites users to enter a message they’d like to send. The song then begins with the band performing a dance routine on just one small pop-up in the centre of the screen. As the track continues, this splits into four pop-ups and then into 12, with the routine becoming more complex and imaginative as the screens expand and the band is joined by more dancers.
Towards the end, the dancers spell out the words of the song, before forming ever-more elaborate and amusing shapes. Then, at the end, the message that the user has typed in at the beginning appears, spelt out on the screen. When the song finishes, visitors are given the option to send an image of this out to friends.
A straight film version (shown above) of the All Is Not Lost promo has also been released on YouTube, but to enjoy it in its full glory visit allisnotlo.st on a Google Chrome browser.
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