The latest Orange cinema spot from Fallon features Ray Winstone and Ben Drew, stars of the forthcoming movie remake of 70s cop drama The Sweeney, who find out just what happens if you let a mobile phone company get involved in a movie…
The spot sees Winstone and Drew burst into a pub, as only fictional policemen can, only to be confronted by some very strange behaviour from the punters. They quickly realise that the film has been infiltrated by the phone brand, and the familiar ‘Don’t let a mobile phone ruin your movie’ tagline then appears. The ad will appear in UK cinemas from Friday.
ECD: Sanitago Lucero
Creatives: Sam Hibbard, Dan Watts, Avril Furness, Milo Carter
Director: Guy Shelmerdine
Production company: Smuggler
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The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.
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