Theo McInnes

The new rise of film

Where digital was once the go-to medium in photography, chosen for its ease and cheapness, photographers are now returning to film, in both their personal and commercial work. We examine why.

Film is making a comeback. Until recently, analogue fans seemed to be drowning in bad news stories as one once-ubiquitous brand after another closed up shop. But last year brought resurrections, with both Kodak and Polaroid returning much-loved film products to the marketplace.

The returns are driven by demand, as young photographers discover anew the benefits of using film over digital in their work.

SENIOR DESIGNER

Kings Cross, London

SENIOR ARTWORKER

England, London