Theo McInnes

The new rise of film

Where digital was once the go-to medium in photography, chosen for its ease and cheapness, photographers are now returning to film, in both their personal and commercial work. We examine why.

Film is making a comeback. Until recently, analogue fans seemed to be drowning in bad news stories as one once-ubiquitous brand after another closed up shop. But last year brought resurrections, with both Kodak and Polaroid returning much-loved film products to the marketplace.

The returns are driven by demand, as young photographers discover anew the benefits of using film over digital in their work.

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