New Sony ad

Foam City, Sony ad, agency: Fallon London. Production company: HLA. Director: Simon Ratigan
Fallon in London has come over all foamy for its latest spot for Sony, directed by Simon Ratigan, which sees white bubbles released over a city, whose people seem remarkably happy to receive them.
With it’s slow-motion feel and sparse soundtrack, the ad has strong echoes of the Fallon’s earlier Balls spot for Sony Bravia, but this time without all the colour.