Next Stop, Accounts

Harry Beck’s London Underground map continues to exert its influence on contemporary design, this time as the central feature of the re-fitted offices for digital agency, Poke. A striped aluminium cable tray snakes around the space carrying all the unsightly wires over the heads of the workers below and adding a splash of colour to the standard-issue concrete and white. Feeling nosey? Let’s poke around some more (sorry)…

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Harry Beck’s London Underground map continues to exert its influence on contemporary design, this time as the central feature of the re-fitted offices for digital agency, Poke. A striped aluminium cable tray snakes around the space carrying all the unsightly wires over the heads of the workers below and adding a splash of colour to the standard-issue concrete and white. Feeling nosey? Let’s poke around some more (sorry)…

The project cost £360,000, for which architects Quinn kitted out the 850 square metre warehouse space in (of course) Shoreditch – Poke are in the same building as ad agency Mother. “The challenge was,” apparently, “to make the space a memorable, yet hard-working environment for a team of 60 creative staff.”

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A continuous concrete wall curves through the space, forming a kitchen and meeting rooms as it goes. As Poke work primarily in digital media, the architects decided to make a feature of the one thing thay can’t do without – the cabling. The aluminium tray runs the full expanse of the office, branching out where the various switch points are located, just like the Underground system.

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The tray’s coloured bands also act as a wayfinding system as it flows through the interior; from the lift core and clockwise through a reception area via satellite meeting rooms and a central kitchen to an expansive open plan studio, terminating outside over a south facing terrace.

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The meeting room boasts this rather spectacular light installation by Jason Bruges.

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Photographs: © Donald Mine

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