Advertising sold us products to help us deal with climate change, but failed to understand its role in creating the problem in the first place.
Because by being production-heavy or CO2-intensive or non-reusable or non-recyclable, many of the products that agencies promote have an irrefutably negative effect on the environment. Put starkly, when an ad sells one of these products, it advances a company’s profitability, but harms the prospects of humanity. Which brings us to an extremely inconvenient truth for my industry: that such products shouldn’t be allowed to advertise.
If, as it brutally states on the front of a fag packet, SMOKING KILLS, then surely OIL KILLS, FAST FASHION KILLS, MEAT KILLS, SINGLE-USE PLASTIC KILLS, MINERAL WATER KILLS, IMPORTED AVOCADOS KILL, DRIVING KILLS and FLYING KILLS?
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